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Sulwhasoo, Holistic Beauty Capturing the Wisdom of Asia

The philosophy of Sulwhasoo follows the viewpoint of the East where everything is connected organically to make up a whole. Sulwhasoo begins with the wisdom of Asia, which believes nature and humans, the body and the mind are not separate but one and places an importance on harmony and balance. The brand recreates precious ingredients that have been passed on for thousands of years using modern skin science and looks deeply into the root causes of issues that we see on the surface as a way to offer Holistic Beauty – providing holistic skin solutions.

Since the launch of ABC Ginseng Cream – Korea’s first oriental medicine cosmetic – in 1966, Amorepacific’s oriental medicine research led to the birth of Sulwhasoo. The brand combined modern skin science and technology with the wisdom of the East that has been recognized over time in history, such as its understanding of oriental medicine ingredients, traditional prescriptions, and the theory of the 7-year cycle from Korea’s traditional medical book Donguibogam (Principles and Practice of Eastern Medicine). Sulwhasoo grew into an unrivaled beauty brand that captures unique prescription for skincare.

Sulwhasoo is loved and adored as a Holistic Beauty brand that shares the wisdom of Asia not only in Korea but by customers worldwide, based on its exclusive ingredients and prescription that hold Sulwhasoo’s own unique values and oriental medicine technology developed over 50 years.

by Numbers

50 +

Years of studying Korean herbal medicinal cosmetics

1 trillion+

Korea’s first trillion KRW annual sales beauty brand (2015)


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