Amore SeongsuVisit Website
Amore Seongsu is a place to get to know beauty. It is not a space that sells cosmetics, but a space to apply makeup well. Visitors can experience 30 Amorepacific brands and 2,300 products made in pursuing to be the best and the first for the past 70 years.
Amore Seongsu offers various services that are only available at Amore Seongsu such as its pure toner, ‘Seongsu Toner’, and teaching service provided by makeup professional artists. Seongsu Garden, Seongsu Market, Seongsu flower shop, and OSULLOC located at the center of the building also offer a special experience to visitors.
Sulwhasoo Flagship StoreVisit Website
Sulwhasoo flagship store is a place that holds the pure essence of Asian Beauty. It was designed with the concept ‘lantern’ that shines a light on beauty with Asian wisdom on beauty like how a lantern guides us in the dark.
Here, customers can not only experience brand heritage, but also Sulwhasoo products and spa. The ‘Heritage Room & Seasonal Boutique’ has a Heritage Zone that demonstrates the brand philosophy and the stories of ingredients as well as seasons’ hit products. The ‘Boutique & Gift Service’ offers visitors beauty counselling along with the opportunity to experience all Sulwhasoo products and its ‘Jihambo’ packaging service unique to this flagship store that holds sincerity and class. ‘Sulwhasoo Spa’ is a place for customers to experience a spa service that offers the brand’s unique ingredients and prescriptions. In addition, the flagship store has Sulwhasoo’s own special cultural space, ‘Culture Lounge’, and a VIP Lounge for VIP customers to relax.
Photo by Kyungsub Shin
IOPE LABVisit Website
IOPE LAB is IOPE’s place of research on future skincare as well as a premium store. The LAB analyzes customer skin conditions and even genetic analysis to provide customized solutions.
Customers can test IOPE products and purchase items at ‘Solution Lab’. ‘Custom Beauty Lab’ makes customized serum and 3D-printed masks based on a skin analysis, while ‘Skin Science Lab’, a place of research on future skincare, offers a comprehensive solution to skincare based on genetic analysis and detailed assessment.
‘Lab Tailored 3D Mask’ made on the spot at IOPE LAB is a customized hydrogel mask made using 3D printing technology after measuring the sizes of different areas of the face. Six different ingredients are applied according to different areas – forehead, eyes, nose, cheeks, and around the mouth. The skin genetics analysis service offers a multiangle analysis of 26 genes (13 skin genes and 13 healthcare genes) and provides the most efficient skin health care treatment.
eSpoir Flagship StoreVisit Website
eSpoir Gangnam showroom is a space to experience the friendly and carefree eSpoir brand.
‘Powder and Play’ is a service one can experience only at the showroom designed by reflecting an idea by a customer about shadow palettes. Customers can choose three colors among a total of 30 different powders and combine and press to create a customized shadow item. The showroom also offers ‘skin tone consulting’ service. Visitors can try Pro Tailor Foundation Beglow by eSpoir, a brand known for its foundation products, and find the perfect foundation for their skin tone.
Hongdae Makeup Pubinstagram
eSpoir’s Hongdae Makeup Pub is a trendy, carefree lounge pub-like space. Visitors can experience ‘skin tone consulting’ service and enjoy ‘Mix and Play’ performance.
At the ‘Face Tailor Zone’, a makeup artist offers professional face consulting and finds the perfect foundation color that matches customers’ skin tone for customers to take with them the right color for their skin tone from 9 foundation cylinders that look like draft beer machine.
‘Mix and Play’ is a performance where a makeup artist mixes trendy lip colors and is only available to visitors of Hongdae Makeup Pub.
innisfree Flagship StoreVisit Website
innisfree flagship stores, which express the brand’s sincere and pure naturalism, are located in Myeong-dong and Gangnam. innisfree flagship stores offer enhanced shopping convenience as well as various experience contents that deliver the pure Jeju Island’s heritage, the brand’s core value.
innisfree’s Myeong-dong flagship store offers ‘innisfree Green Cafe’ that has a menu full of healthy tastes made with Jeju’s ingredients and fits perfectly with Jeju’s nature as well as a ‘My Recipe Bar’ where one can experience DIY skincare enjoying the original ingredients of Jeju with all five senses.
where one can experience DIY skincare enjoying the original ingredients of Jeju with all five senses. Like Myeong-dong flagship store, innisfree’s Gangnam flagship store also has a DIY space ‘My Recipe Bar’ and holds regular ‘inniclass’, as a venue to communication with customers to deliver a new experience through the brand’s core values including Jeju life, beauty, and PLAYGREEN.
ETUDE Flagship StoreVisit Website
ETUDE’s Myeong-dong flagship store ‘Color Factory’ is a color consulting space where the sweet imagination of finding ‘my own beauty’ and becoming beautiful becomes a reality. Customers can combine 240 colors and measure their own personal color to create customized lipsticks, blushers, show palettes, and foundation. ETUDE’s unique 1:1 color consulting service delivers a special experience of finding the perfect personal color that matches customers’ skin tone and making the perfect customized product.
Amorepacific Business Center
Amorepacific Business Center is a place to nurture AMORE Counselors so that they can be more confident in their sales activities through professional experience-based learning and life cycle management program. It is also a place of gathering that offers special experience and value to customers through a wide range of beauty & health culture classes.
The 5 Business Centers nationwide (in Seoul, Busan, Daegu, Daejeon, and Gwangju) run a ‘docent tour program’ for customers to experience Amorepacific’s door-to-door sales brands. The centers also offer an exclusive ‘VIP Premium Service’ program for VIP customers. The premium special care and customized service for VIP door-to-door sales customers is a specialized program of each Business Center that offers one-on-one customized care by a professional Center Manager. Customers can enjoy unique skincare service, healthcare service, and makeup service that one cannot experience anywhere else.