We make A MORE beautiful world
A life where everyone discovers and realizes their own unique beauty, this is the New Beauty we desire.
Amorepacific inspires New Beauty in every individual customer to discover, live, and enjoy a healthy, fulfilling life. We pursue beauty that is inspired by the lives of our customers and seek new ways to realize the beauty of mind and body. We deliver the best personalized and customized solutions based on digital technology. And we empathize with a wider reach of stakeholders across our business areas to build a corporate ecosystem where Amorepacific’s vision becomes everyone’s future.
New Beauty inspired by Life
Transcending the meaning of beauty in the narrow sense,
Amorepacific expands the realm of beauty to the entire
lifecycle of customers and their daily lives.
We deliver Wellness care for healthy and balanced
inner & outer beauty and provide next-generation
beauty products with enhanced efficacy.
New Beauty created with Digital
By leveraging digital technologies and customer data,
we provide hyper-personalized solutions,
including customized cosmetics, across all touchpoints.
We deliver the optimal customer experience
by building a closely knitted channel of communication
with our customers.
New Beauty resonating with Empathy
Amorepacific respects the beliefs of individuals, diversity,
and have a deep love for our planet. With strong
compassion for humanity, we take care of and resonate
with the entire corporate ecosystem. We communicate
with key stakeholders and bring light to the beautiful
values of coexisting and moving forward together.
Amorepacific embarks on this journey with a belief that the world becomes
a beautiful place when we discover our unique beauty and make them shine.
We commit to five principles to make our dream come true.