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Little Seeds, Happy Results

primera, which pursues clean beauty life where people and nature are all healthy and happy, strives to evolve into an actively ‘clean beauty brand’ that communicates with nature and society, not just a simple ‘clean’ brand that excludes certain harmful substances from its products. primera creates products and conducts brand activities with the philosophy of delivering beautiful vitality to customers and protecting nature to be healthy by making good products that provide the best benefits without harming nature, while identifying safe and reliable ingredients based on its research into some 500 types of seeds throughout the world.

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