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The Beginning of Healthy Beauty

Beauty begins from health and health is completed through beauty.

VITAL BEAUTIE was created by Amorepacific, a company that has studied the beauty of Koreans for the longest and in depth. VITAL BEAUTIE strives to achieve people’s dreams to live beautiful and healthy lives with the belief that true beauty begins from health and that true health is completed through beauty. This is the value VITAL BEAUTIE delivers to customers.

To achieve the value of inner beauty solution, VITAL BEAUTIE has studied customers’ age, gender, body shape as well as lifestyle and psychology in multifaceted ways. It also developed original technology using heritage ingredients such as ginseng, green tea, and soybean, and continued technology innovations including introducing the ampoule-type container for the first time in Korea, solidifying its position today as an inner beauty brand trusted by many.

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