Mise-en-Scène's Perfect Serum has vividly demonstrated the rising tide of K-Haircare's popularity by claiming the top spot in the Hair Styling Oil category during the 2025 Amazon US Black Friday sale, held from November 20 to December 1.

As the fascination with the pristine, translucent 'Glass Skin' of K-POP idols evolves into a desire for flowing, lustrous 'Glass Hair,' sales of K-Hair products are surging.

During the Black Friday period, Mise-en-Scène achieved a remarkable 65% growth in year-over-year revenue. The Perfect Serum, in particular, has garnered the affection of global customers for its immediate ability to tame frizzy, damaged hair, cementing its reputation through the undeniable product excellence of 'KOREA's No.1' hair styling oil.

To amplify global brand awareness, Mise-en-Scène orchestrated the '#SHINEYOURSCENE' campaign last month. Centered on the TikTok platform, the campaign featured challenge content where users conveyed the product's core benefit—radiant, smooth hair—through dance, effectively showcasing the Perfect Serum. By strategically leveraging TikTok's major advertising features, the campaign generated over 10,000 hashtags and secured significant brand inflow, confirming the high level of interest among U.S. TikTok users in hair care.

Coinciding with the Amazon Black Friday season, the campaign illuminated large-scale digital billboards across the iconic precincts of New York's Broadway and Los Angeles' K-Town. The captivating footage of aespa, the brand's global ambassadors, flaunting their lustrous, flowing hair, drew widespread attention, effectively amplifying brand recognition across both the online and offline spheres.

A representative for Mise-en-Scène remarked, "Through these Black Friday achievements, we have confirmed the immense growth potential of K-Haircare, extending beyond the realm of K-Beauty." They added, "We plan to accelerate our momentum, spurring growth not only domestically but across the global market."