Journey to Holistic Beauty

At Sulwhasoo, we combine traditional wisdom with the latest modern technologies to come up with innovative skincare solutions.

We reinterpret Korean traditional aesthetics with contemporary views to realize our own unique beauty philosophy. Instead of limiting the focus on visible problems, we seek to expand our perspectives to penetrate into the hidden essence.

Sulwhasoo’s holistic beauty aims to view a subject matter as a whole rather than a sum of small parts, obtain insight that penetrates into the hidden essence, and transcend time and space limitations.

Seeking to break conventional boundaries and exploring new possibilities, we will continue our journey of creating beauty that defies time.