Amorepacific Archive (Osan)
Amorepacific Archive was established to gather, store, manage, learn from, and display all information and materials related to the company. A separate archive building was built within Osan AMORE Beauty Park in 2015, the year of the 70th anniversary of the establishment of Amorepacific, to enable a more efficient and systematic management of company historical records. The records are also on display to share the company’s history and value.
There are about 80,000 Amorepacific company records at the archive, including Amorepacific past products as well as machine equipment, advertisement and PR related materials, documents, publications like Hyangjang, uniforms worn by employees, and company signage. By transforming the previous archive storage that was inaccessible to visitors into a display-type archive open to the public, Amorepacific shares and introduces the results of its activities to customers through the various materials at the Archive.
Story Garden is an experience center of the company story on Amorepacific’s entrepreneurial spirit and culture centered around three elements – storytelling, exhibition design, and experience. Story Garden holds the stories of Amorepacific, which pursued ‘We make A MORE beautiful world’ through beauty, much like how a small seed grows into an amazing, large tree and blossoms beautiful flowers.
The Story Garden tour begins with the story of how Yun Dok-jeong, mother of Amorepacific founder Jangwon Suh Sung-whan, started her cosmetics business making camellia oil in 1932. By recreating the ‘mother’s kitchen’ where she made camellia oil based on the two cornerstones of sincerity and honesty, the Story Garden delivers a vivid story of the home in Gaesong in the 1930s.
The journey of the founder, who established and led Pacific Chemical (former name for Amorepacific), is commemorated with milestones such as the first cosmetic brand product ‘Melody Cream’ and the popular ‘ABC Pomade’, developed when the founder found refuge during the Korean War.
Along with the growth of ‘the world’s kitchen’, which was born out of the stories of the past and continues until this day, visitors can observe cutting-edge production lines and production process that manufactures Amorepacific products and can experience products produced on the very day.
Since its establishment, Amorepacific explored inner and outer beauty as well as finding harmony between nature and human. Founder Jangwon Suh Sung-whan, who spent his childhood in Pyongsan, Hwanghae-do, and Gaesong, learned the wisdom of using ginseng early on captivated by the limitless value of plants and the wonders of life. His dream of creating a beautiful botanical garden to communicate with a wider world came true with the opening of Amorepacific Botanical Garden on July 18, 2019.
The Botanical Garden began from respecting the priceless value of plants and is a place to study and educate the potential for various applications as well as a place for social contribution, gathering, managing, and preserving future plant resources. Here, visitors can learn about ginseng, licorice, peony, and other ingredients of Sulwhasoo, a key brand of Amorepacific, as well as about 1,280 plant species used as cosmetic ingredients.