Amorepacific Museum of Art (APMA) started with the private art collection of Amorepacific founder Sungwhan Suh. Established in 1979 as Pacific Museum, it was renamed as Amorepacific Museum of Art in 2009. As a museum holding both traditional and contemporary art, APMA has been engaged in a wide range of activities, including exhibitions, research, publications and more. In 2018, APMA newly opened at Amorepacific headquarters in Yongsan, Seoul, unveiling various spaces for artists and visitors to communicate through humanity’s universal language known as art.

Amorepacific Museum of Art delivers various aspects to visitors of the museum through the museum lobby and museum shop on the first floor as well as its exhibition space, ‘APMA Cabinet’, and exhibition catalogue library, ‘apLAP (Amorepacific Library of Art Project)’.

apLAP is a library of materials on exhibitions. Visitors can access catalogues of exhibitions held at Amorepacific Museum of Art as well as around 10,000 catalogues of exhibitions held worldwide, beyond the limit of time and location. apLAP is a space that allows visitors to enjoy the architectural aesthetics of the master architect of modern architecture, David Chipperfield. The large two-story corridor-type bookcase full of world’s catalogues organized by continent and country amazes viewers.

apLAP is also one of the projects implemented by Amorepacific Museum of Art. The project organizes and analyzes exhibition materials of museums and art galleries across the world, including catalogues, posters, and invitations, identifying the characteristics, and encouraging individuals and organizations to take part in a series of activities. It carries out various activities such as gathering, browsing, displaying, and introducing materials, analyzing trends, publishing, and holding seminars to view past exhibitions with diverse perspectives to contribute to designing new exhibitions.

The AMORE STORE is where customers can experience around 600 products of 34 brands representing Amorepacific. It is a place where one can encounter brands and products that are to be launched faster than anywhere else. The AMORE STORE is a special beauty lounge for customers to enjoy and share beauty beyond simply a place of purchasing products.

The AMORE STORE was designed with the value of sustainability in mind. The fixtures, items, and uniforms are all made with materials that are thrown away in our everyday life. There is also a separate space where we introduce products with minimized environmental impact such as vegan and upcycled products, unfolding sustainability activities unique to the AMORE STORE.