Amorepacific Recruits Participants for Untact Running Festival ‘Pink Run Plus’

Amorepacific begins to receive application missions in order of application for its ‘untact’ running festival ‘Pink Run Plus’ held to prevent and raise awareness of breast cancer starting Saturday, October 10.

Global 2020-10-05

Sulwhasoo’s First Care Activating Serum Achieves Accumulated Sales of KRW 3 Trillion

Korea’s key luxury beauty brand Sulwhasoo’s global bestseller, First Care Activating Serum, exceeded KRW 3 trillion in accumulated sales. It is the highest sales recorded for the first time among all products released by Amorepacific.

Global 2020-10-05

Amorepacific Wins Three Red Dot Design Awards 2020

Amorepacific received 3 Red Dot Design Awards 2020, including the ‘Best of the Best’, the highest award in the category of Brands & Communication Design.

Global 2020-08-06

Sulwhasoo Heritage & Science Center Holds International Symposium

Yesterday, on August 4, Sulwhasoo Heritage & Science Center, R&D Center, Amorepacific held an international symposium on ginseng. It was the first symposium held by the center

Global 2020-08-05

AMOREPACIFIC and Mamonde Available on Amazon US

Amorepacific (Chairman & CEO Suh Kyung-bae) officially released two brands AMOREPACIFIC and Mamonde on the world’s largest e-commerce platform, Amazon. The two brands are available at Amazon’s Premium Beauty store, curated by Amazon headquarters, making it a more credible site for shopping within Amazon platform.

Global 2020-08-05

Sulwhasoo Releases Global Traditional Culture Preservation Campaign Limited Edition

Korea’s major luxury brand Sulwhasoo released a limited edition of its global CSR campaign for the preservation of traditional culture, ‘BEAUTY FROM YOUR CULTURE’. This year, the brand applied a design that completely reinterprets the previous structure under a ‘Reboot M.E!’ concept to its First Care Activating Serum and will donate part of the proceeds to local and global traditional culture preservation activities.

Global 2020-07-30

Amorepacific Announces Skin Anti-inflammatory Effects of Exosomes in Green Tea Probiotics

Amorepacific R&D Center Green Tea Probiotics Research Center identified skin anti-inflammatory effects of the exosomes found in green tea probiotics. The study was published on the online edition (Volume 9) of the internationally renowned journal in the field, Journal of Extracellular Vesicles, on July 17. (Paper Title: Lactobacillus plantarum-derived extracellular vesicles induce anti-inflammatory M2 macrophage polarization in vitro)

Global 2020-07-29

Amorepacific Group Practices ‘Less Plastic’

Amorepacific Group has recently launched several eco-friendly products such as products that have introduced ‘metal zero’ pumps in containers or products that use 100% recycled plastic.

Global 2020-07-14

Amorepacific Group Launches Its Luxury Beauty Brand Sulwhasoo Across India With Nykaa

Global beauty company, Amorepacific Group (hereafter, Amorepacific) announced today the launch of Sulwhasoo in India. In a bid to further its inroads into the Indian market, Amorepacific – the largest beauty company in Korea – launched its luxury beauty brand Sulwhasoo in India exclusively with Nykaa. Prior to the current Sulwhasoo launch, Amorepacific has launched its beauty brands such as innisfree in 2013, Laneige in 2018 and Etude in 2019 in India.

Global 2020-07-13

Opening of the 19th mise-en-scène Short Film Festival

The 19th mise-en-scène Short Film Festival (MSFF) ‘Imagination of Genre Exhibition’ began on Thursday, June 25. To join the ‘social distancing in daily life’ movement, MSFF signaled the beginning of the online festival of 7 days with an opening celebration video and the opening film, ‘Moving Self-Portrait 2020’ via Naver TV’s ‘mise-en-scène Short Film Festival (MSFF)’ channel.

Global 2020-06-25

Amorepacific Sponsors mise-en-scène Short Film Festival for 19 Years Gateway for up and coming film directors, delivering refreshing energy to Korean film industry

One of key mecenat activities of Amorepacific, mise-en-scène Short Film Festival (MSFF), will be held for 7 days from June 25 (Thursday) as an online film festival.

Global 2020-06-22

Amorepacific Wins WorldStar Packaging Awards 2020

Amorepacific received WorldStar Packaging Awards 2020 awarded by the World Packaging Organisation (WPO) for ‘Laneige Layering Cover Cushion’ product container. Receiving an internationally recognized award in the field of packaging is the result of a strong recognition of the level of innovation and sustainability of the container developed by Amorepacific.

Global 2020-06-18