Amorepacific Group achieved its highest-ever revenue during 'Amazon Prime Day 2026' (June 23–26), the flagship shopping event of the world's largest e-commerce company, Amazon.

In addition to the performance of global brands such as LANEIGE, COSRX, ILLIYOON, and AESTURA, new brands including Mise-en-Scène, ETUDE, and LABO-H also achieved meaningful growth. By expanding its reach beyond the United States and into the European market, the company successfully demonstrated the competitiveness of its global digital business.

During this year's Amazon Prime Day, Amorepacific Group's revenue in the U.S. market increased by 20% compared to the previous year. ▲ For LANEIGE, its signature products, the 'Lip Glowy Balm' and 'Lip Sleeping Mask,' took the 1st and 2nd spots in the lip balm category. ▲ COSRX's 'Advanced Snail 96 Mucin Power Essence' ranked 26th overall in the Beauty & Personal Care category. ▲ ILLIYOON recorded 197% revenue growth year-on-year, and its signature 'Ceramide Ato Concentrate Cream' ranked 5th in the Facial Moisturizers category and 35th overall in Beauty & Personal Care. ▲ AESTURA's 'ATOBARRIER Cream' ranked 10th in the Facial Moisturizers category, and the brand's total revenue increased by 128% year-over-year. ▲ Last but not least, Mise-en-Scène's 'Perfect Serum Hair Oil' claimed 1st place in the Hair Styling Oils category.

The growth trend continued in the European market as well. During the Amazon Prime Day period, the Group's revenue in Europe increased by 22% year-on-year. ▲ COSRX's 'Ultra-Light Invisible Sunscreen' ranked 1st in the Sunscreens category and 4th overall in Beauty & Personal Care. ▲ AESTURA and ▲ ILLIYOON led this growth, with their European market revenue increasing by 164% year-on-year, driven by the popularity of the 'ATOBARRIER Cream' and 'Ceramide Ato Concentrate Cream.'

During this Prime Day period, the search volume and search rankings of the group's major brands and products also rose significantly. Interest in key search terms such as 'ILLIYOON moisturizer' and 'Mise-en-Scène hair serum' increased substantially compared to the previous year, while brand-related keywords like 'ETUDE mascara' and 'LABO-H' also entered new popular search rankings, confirming their potential for further growth.

Based on its mid-to-long-term vision, 'Create New Beauty,' Amorepacific Group continues its efforts to lead the global Beauty & Wellness market. To this end, the company is advancing five core strategic initiatives: ▲ concentrating on the development of its core global markets (Everyone Global) ▲ integrated beauty solutions (Holistic) ▲ biotechnology-based anti-aging research and development (Ageless) ▲ agile organizational innovation (AMORE Spark) and ▲ AI-based workflow transformation (AI First).