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Sulwhasoo, Holistic Beauty Capturing the Wisdom of Asia

Sulwhasoo is named for the exquisite allure of winter blossom springing forth in the snow. Its delicate and resilient vitality echoes with Sulwhasoo’s core philosophy of traditional Asian wisdom which enhances skin’s self-recovery by harmonizing contrasts and creating balance in and out. Following the birth of ABC Ginseng Cream in 1966, Sulwhasoo was created as holistic beauty brand based on Asian medicinal herbs such as ginseng. Today, its comprehensive skin solutions address problems at their roots, using modern science to rediscover thousands of precious ingredients known in Asia for centuries. As the first Korean beauty brand to mark 1 trillion KRW in annual sales, Sulwhasoo is rewriting the history of Korean cosmetics industry. The most iconic and best-selling Sulwhasoo products are First Care Activating Serum EX, Snowise Brightening Serum, and Concentrated Ginseng Renewing Cream EX.

by Numbers

50 +

Years of studying Korean herbal medicinal cosmetics

1 trillion+

Korea’s first trillion KRW annual sales beauty brand (2015)


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