Amorepacific is set to launch AMORE CHAT, an innovative AI-powered customer consultation chatbot service on its official online store, Amore Mall.
AMORE CHAT is meticulously designed to provide customers with more accessible, swift, and deeply personalized beauty experiences. Leveraging generative AI technology, it offers expert advice in response to beauty concerns, adeptly compares suitable products, and provides tailored recommendations. In addition, AMORE CHAT can deftly summarize product reviews for items currently available on Amore Mall and furnish real-time updates on order shipment status.
This service draws upon Amorepacific's extensive repository of cosmetics and customer data, refined over many years, and integrates it with cutting-edge AI models to deliver remarkably accurate and natural-sounding responses. As users engage in dialogue with AMORE CHAT, the system progressively refines its understanding, offering increasingly personalized answers and recommending products perfectly attuned to individual preferences and specific circumstances. Moreover, the integration of an image-based search function allows users to effortlessly obtain and compare product information using their mobile devices.
In celebration of the AMORE CHAT debut, Amore Mall is currently hosting a special promotional event. Customers who initiate a conversation with AMORE CHAT on the Amore Mall mobile site by next Tuesday (May 27th) will be automatically entered into a draw, with the chance to win 3,000 Beauty Points.
Amorepacific remains at the vanguard of beauty technology, consistently developing services that harness cutting-edge advancements. Among its acclaimed innovations is the 'AI Skin Analysis & Care Solution,' which utilizes deep learning based on evaluations by clinical skin experts of skin images, currently deployed both domestically and internationally. Demonstrating its commitment to pioneering technology, Amorepacific was also honored with a CES 2025 Innovation Award for WANNA-BEAUTY AI, a bespoke virtual makeup try-on solution powered by generative AI.