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The Artisanship of Beauty, Amorepacific

Amorepacific is the flagship brand of the parent company, Amorepacific. It was launched in 2002 with the goal of delivering the essence of Asian Beauty to the global market. Its core value is the commitment and philosophy of founder Suh Sungwhan(pen name Jangwon) to beautify women across the world through Asia’s botanic heritage.

Following its brand identity of ‘delivering the secrets of Asian botanical ingredients found in the eyes of Asian with the best state-of-the-art technology full of creative artisanship’, Amorepacific has continued research to deliver the best ingredients found in clean green tea gardens and Asian botanicals full of vitality at each season to the skin perfectly with cutting-edge technology.

Amorepacific is currently growing into a global luxury brand in core markets of global beauty trend, including the U.S., Canada and Hong Kong. It delivers ‘timeless beauty’, a beauty beyond time, to women worldwide.

by Numbers


Year of Brand Launch


Number of Entered Markets

200 +

Number of Global Stores

Instagram Timeline