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Shared Growth with Partners

Supporting the Expertise of Beauty Partners

Amorepacific Group offers various support to Beauty Partners in providing professional services to customers.

Amorepacific Group Beauty Partners (salespersons at stores) are important business partners who serve our customers most closely at our stores. We create healthy working environment and offer capacity building programs so that our Beauty Partners can provide professional services to our customers.

Providing Healthy Work Environment

Beauty Partners are likely to suffer from musculoskeletal disorders as they stand all day working at stores. To provide a better work environment by improving working conditions and relieving stress quickly, Innisfree provides ‘GreenUs Well-being Kits’ to its Beauty Partners, GreenUs. The GreenUs Well-being Kit, which started with providing leg massagers and making leg fatigue relieving products for GreenUs in 2013, is updated with items they need at work based on surveys. Innisfree makes and provides foot patches, leg gels, back acupressure products and back massages every year. And in 2018, Innisfree provided hand massages to 1,600 GreenUs to care for their hands, which represent specific points of the entire body.

Supporting Growth and Capacity Building

Amos Professional offers differentiated training for Beauty Masters who perform salon sales at the brand’s authorized stores. The training program covers a wide range of topics from building up their vocation awareness as Beauty Masters, fostering sales confidence to practical salon sales knowhows. We aim to strengthen a win-win relationship that pursues shared growth with Beauty Masters by continuously developing systematic training programs.