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Shared Growth with Partners

Fostering New Ideas with Beauty Startups

Amorepacific Group fosters beauty startups that will lead future growth.

Startups not only invigorates our society with new energy, but also provides job opportunities for the young generation through new ideas and bold efforts.

To secure future growth engines and provide decent jobs and opportunities for economic activities to innovative entrepreneurs, Amorepacific Group runs AP TechUP+, a support program for startups in the field of beauty technology, and the Lean Startup Program, an incubator for corporate venture companies.

In 2017 and 2018, a total of 10 startups received support from AP TechUP+ (five startups each year). Lean Startup Program also supports 2 to 3 corporate venture companies each year through internal posting. By facilitating beauty startups, Amorepacific Group invigorates the beauty ecosystem that surrounds the Group, opening potential strategic collaborations by sharing new ideas.