Amorepacific won the Red Dot Design Award 2021 for three of its products: Sulwhasoo First Care Activating Serum EX Limited Edition, LANEIGE NEO Cushion and Hanyul Yuja Sleeping Mask in the Product Design category.
Hosted by Design Zentrum Nordrhein Westfalen, Germany, the Red Dot Design Award is one of the three most renowned design awards in the world along with the iF Design Award of Germany and the International Design Excellence Award (IDEA) of the US.
LANEIGE NEO Cushion features a borderless design with no front and back borders. In particular, by emphasizing the shape of the Sleek Square, which has been evaluated as an innovative element of the next-generation cushion compact design and with only a minimum of decorative elements, it highlights that the compact stays true to its function.
Sulwhasoo First Care Activating Serum EX, another award winner embodies the heritage of Korean leading luxury beauty brand Sulwhasoo and its limited edition design in collaboration with collage artist SAKI (Kwon Eun-jin) expresses the value created by the harmony between tradition and modern. It has reinterpreted the pattern and five fresh colors of Dancheong (multicolored decorative painting on the surface of traditional Korean wooden buildings) through cheerful calligraphy. In addition, it has DIY stickers that invite customers to decorate the package themselves using a collage technique.
Hanyul Yuja Sleeping Mask is put into a box that's designed to fully unfold when its top cover opens to allow for the use of fewer materials with efficient packaging. Inside the box, there is a beautiful illustration of Yuja shooting stars passing across the night sky in Go-heung, Korea the origin of the main ingredient Yuja, and of them turning into oil. Indeed, Hanyul Yuja Sleeping Mask contains yuja peel oil from pressed peel of Goheung yujas freshly harvested in November.
Starting with its typeface of Arita winning the 2012 award for its excellence in the Communication Design category, Amorepacific has received Red Dot Design Awards with MakeON in 2015, Arita Gothic in 2017 and CUBE ME, BRO&TIPS and EASY PEASY for three years straight since 2019.