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Fresh Pop

A cool natural brand that
promotes a healthy lifestyle

Fresh Pop is a ‘natural super-ingredient brand supporting a healthy lifestyle’.

Fresh Pop is a natural hair brand that embodies a minus recipe that reduces chemical components to protect scalp from environmental issues and a plus recipe that strengthens scalp barrier with Osulloc’s green tea from Jeju Island and provides hair with energies from superfood nutrients from nature.

Fresh Pop, the brand’s name, combines ‘Fresh’ with ‘pop’ which captures the liveliness of nature that pops. From a concern for healthy scalp, Fresh Pop provides a subacid care for a healthy acidity of scalp (pH 5.5) by reducing chemical ingredients. Each product includes super nutrient for a recipe for each hair concern. Fresh Pop products make our daily lives healthier and more vibrant. Fresh Pop is a healthy and fun natural haircare brand that aims to grow into a brand loved by more people.

by Numbers


Brand Launch Year


No.1 shampoo selected 4 times by experts and consumers (based on Green Herb Recipe Shampoo)


No.1 M/S in natural shampoo for domestic online channels (as of 1H ’18 from AC Nielsen)

Instagram Timeline