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Mission & Principles

With the founding philosophy of ‘contributing to humanity through beauty and health,’ Amorepacific Group is taking steps in the journey of beauty to make ‘A MORE Beautiful World with more beautiful people.’ While each brand, product, distribution channel and country has different roles, everyone keeps the Group’s promise with the world by sharing the ‘mission’ and the ‘ABC Spirit’.


We make A MORE beautiful world


ABC Spirit

  1. Amorepacific Group has a firm belief that the world becomes more beautiful when each and everyone shines with their own unique beauty. It is our dream and mission to make ‘A MORE Beautiful World.’ To realize our dream, we propose five principles.

  2. Customers first

    Customers first

  3. Be the first and the best

    Be the first and the best

  4. Collaborate with an open mind

    Collaborate with an open mind

  5. Respect differences

    Respect differences

  6. Act with integrity

    Act with integrity