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Art & Culture

Publications

Amorepacific seeks to share its long-held values of beauty through various publications.

North Korean Women and Cosmetics

North Korean Women and Cosmetics

North Korean Women and Cosmetics

North Korean Women and Cosmetics is the first analysis of the ingredients of North Korean cosmetics and a publication of a research conducted as part of seeking various methods to analyze the today of North Korea in promoting the cosmetics industry in a socialist system. The book secured and analyzed 64 North Korean cosmetic items and conducted surveys and interviews of the experience of using the products with about 200 female North Korean defectors. The book focuses on identifying policy intentions through understanding local trends by analyzing North Korean government publications and official magazines for women.

Cosmetic Advertising and the Cultural History of Beauty

Cosmetic Advertising and the Cultural History of Beauty

Cosmetic Advertising and the Cultural History of Beauty

Cosmetic Advertising and the Cultural History of Beauty was designed to depict the 100-year history of Korean cosmetic advertising and to reflect on the changes in Korean society found in advertisements. The book analyzed how the Korean cosmetics industry changed and transformed in different historical backgrounds and consumer culture, and what those changes meant in terms of advertisements and marketing activities. The book also approaches cosmetic advertising from a sociocultural perspective, contemplating on the sociocultural structure and changes in Korean society from aspects of gender, class, and of ‘us’ and ‘others’.

The Book of Korea’s Tea

The Book of Korea’s Tea

The Book of Korea’s Tea

The Book of Korea’s Tea was designed to capture the essence of Korean tea culture built across academics, arts, and all aspects of culture as well as to lay a new theoretical foundation for tea culture research. The book compiles 30 key writings such as poems, editorials, letters, and paragraphs on tea by intellectuals of the past with in-depth interpretations and commentaries. The compilation includes massive amount of historical data of Korea, China, and Japan from early Joseon to late Joseon. The book also holds the history and interactions around tea in rich colorful context from the history and origin of tea to love and revival, its characteristics and features, types and benefits per place of production, cultivation and manufacturing, tea customs, as well as economics and commercial value.

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