The book holds the beautiful devotion of Amorepacific founder Jangwon Suh Sung-whan in green tea business. Founder Jangwon Suh Sung-whan had a dream to create a tea culture in Korea to enable more people to enjoy tea. This book shares the story of how he began a tea business in the 1970s despite many opposed to the idea and how he overcame hardship until he finally cultivated green tea fields to achieve his dreams. Beautiful Devotion also analyzes the future path for green tea in the beverage industry and introduces the philosophy and strategy of Amorepacific, which is at the forefront of that path.

In order to facilitate people’s understanding of the native plants of Jeju Island and contribute to their preservation, Amorepacific issued the second edition of <Beautiful Story of Native Plants in Jeju>, after the first edition released in 2012. The latest edition introduced the plant species used as ingredients by Amorepacific as well as 20 other plant species growing in Gotjawal, referred to as the repository of Jeju’s ecosystem. This book holds high artistic value as it presents miniatures of the plant species in addition to information about them and their efficacy in skin care. The book provides the names of all plant species illustrated as well as information about intangible assets of Jeju and plant information provided by the Traditions and Plants of Jeju.

Amorepacific published <Beyond Flower>, a book about native Korean plants used as cosmetic ingredients with 100 miniature drawings of flowers indigenous to Korea. This illustrated compendium of native Korean plants reveals Amorepacific’s deep affection for plants that has been passed down since the company’s founding. As such, the book is designed to record, preserve, and spread the value of native Korean plants as widely as possible.

To make the book, Amorepacific Museum of Art undertook a miniature-painting project in association with Song Hoon, the first-generation Korean miniaturist. After travelling all over the country to seek out medicinal plants indigenous to Korea, he completed 100 paintings. In February 2015, his works were published as an illustrated book. Each painting depicts the plants’ detailed structures and shapes with a sense of harmony between scientific objectivity and artistic subjectivity that photos seldom deliver.

Amorepacific Photo Essay is a book of photos centered around the company’s history of firsts and bests. The book is made up of ‘History’, ‘Theme’, and ‘Outro’ sections bringing together about 600 photos and writings to describe the company’s history from 1932 to 2006. Amorepacific Photo Essay played a role as a guide in taking the next leap into becoming a global company to its members by reflecting on the past 60 years of history the company ceaselessly pursued a culture of beauty and health, looking back at the roots of the spirit and energy in achieving our vision, and reaffirming our commitment.