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Art & Culture

Publications

Amorepacific seeks to share its long-held values of beauty through various publications.

60 Years of Creativity

60 Years of Creativity

60 Years of Creativity

The book holds the 60-year history of Amorepacific advertisements from its establishment to 2005. Amorepacific made groundbreaking achievements in the history of cosmetic advertising. The company led advertisements in Korea’s cosmetic industry – starting with using a model in cosmetic advertisement for the first time in 1956 and printing a magazine ad for the first time in the cosmetic industry in 1957 to publishing Korea’s first color ad in a magazine in 1967. In 1970, the company also began publishing full page newspaper color ads for the first time in Korea. Amorepacific has continuously gained the attention of customers through impressive campaign themes and ad copies even after the advent of TV advertisements. 60 Years of Creativity offers the opportunity to reflect on the history of Amorepacific advertising as well as the history of cosmetic advertising in Korea.

Beauty Inside

Beauty Inside

Beauty Inside

‘Beauty Inside’ is a magazine that delivers curated contents about UNGA Week to offer a deeper understanding arising from the Amorepacific's views on what is happening during the UNGA Week and how people around the world are making a difference in helping achieve the SDGs. Through interviews with the people we met in New York, we hope to provide our readers with in-depth review of our current issues and a chance to explore themselves the true meaning of ‘beautiful life’ in our everyday living. In each volume of Beauty Inside, Amorepacific provides its own views and insights into the UNGA Week and SDGs. By interviewing the people who are making positive influences around the world, we try to provide our readers with both in-depth review of our current issues and a chance to discover themselves the true meaning of 'beautiful life' in our everyday living. Proceeds from the book sales will be donated to WWF in support for SDG 14 'Life Below Water' which we believe needs more public support and engagement.

Asian Beauty Series

Asian Beauty Series

Asian Beauty Series

Asian Beauty series is a humanities and liberal education publication series that compile the results of ‘Asian Beauty’ research that has continued since 2011 to share with the public. Amorepacific Foundation has been supporting research on beauty from a historical and cultural anthropological perspective that places value in the beauty and esthetic experience in life through all five senses, unlike the esthetic recognition of the arts and human body of the West centered around visual beauty. It published 10 volumes of books of varying themes

The Thousand Years of Korean Tea Culture

The Thousand Years of Korean Tea Culture

The Thousand Years of Korean Tea Culture

The Thousand Years of Korean Tea Culture is a book about Korea’s unique tea culture that has been passed on for a thousand years from the Three Kingdoms of Korea to Goryeo, Joseon, and modern Korea. The book puts together and translates literature of each time period in history, designed as a reference to use as baseline material in tea culture research. The series, which comes in a total of 7 volumes, compiles records on tea culture of amazing amount that exist in various forms, including academic research paper, exploration report, folk songs, and modern poetry. The series takes a deep look into the tea culture of Korea learning through the culture and tradition of Korean tea that has continued for more than a thousand years.

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