Amorepacific began from the camellia hair oil that Dokjeong Yun, mother of Amorepacific founder Sungwhan Suh, made with her own hands. She knew the value of our beauty held in the camellia hair oil and only used the best ingredients, which gained the trust of customers by delivering the best products. Such passion towards beauty was the founding philosophy that helped us grow.

Amorepacific was the first beauty company in Korea to establish a research lab, pioneering a new cosmetic culture through innovative Korean ginseng-based products and the groundbreaking Cushion Foundation. Remaining committed to engaging with the world, Amorepacific has earned the trust and admiration of customers worldwide and continues striving to build A MORE Beautiful World.

Embracing our founding spirit of “contributing to humanity by creating beauty and wellness through technology and care,” Amorepacific has stayed true to its mission, “We Make A MORE Beautiful World.” Through our mission, “Create New Beauty,” we empower people everywhere to discover their unique beauty and live healthy, radiant lives.