60 Years of Creativity
60 Years of Creativity
The book holds the 60-year history of Amorepacific advertisements from its establishment to 2005. Amorepacific made groundbreaking achievements in the history of cosmetic advertising. The company led advertisements in Korea’s cosmetic industry – starting with using a model in cosmetic advertisement for the first time in 1956 and printing a magazine ad for the first time in the cosmetic industry in 1957 to publishing Korea’s first color ad in a magazine in 1967. In 1970, the company also began publishing full page newspaper color ads for the first time in Korea. Amorepacific has continuously gained the attention of customers through impressive campaign themes and ad copies even after the advent of TV advertisements. 60 Years of Creativity offers the opportunity to reflect on the history of Amorepacific advertising as well as the history of cosmetic advertising in Korea.