Global Headquarters, Contemporary Classic
An Open Space of Past Memories and Future Possibilities Coexisting A Hall of Beauty reflecting Amorepacific’s ambitious dream of reaching the world with innovation created through collaboration and communication.
An Open Space of Past Memories and Future Possibilities Coexisting
Global Headquarters is a Hall of Beauty reflecting Amorepacific’s ambitious dream of reaching the world with innovation created through collaboration and communication. It is a place open towards the world and a space representing the past, present and future of Amorepacific and its previous headquarters building.
For all who work here and for the many who visit for various reasons, Global Headquarters is an opening of imagination towards the future and will provide memorable moments.
There is a strength that comes from simplicity. Global Headquarters’ square structure is like a blank canvas. Creativity comes from such a space of open and equal interaction. It is a space that asks the members of the Amorepacific community to look far into the future, to think of new and strange things. It is in this way a creative office.
Global Headquarters carries the memory of its previous building that stood in the same spot for 60 years. It connects the stories of our past, present and future through moments that comprise the stories we tell. It not only remembers the past but also opens up a future of possibilities, offering a place of sharing today’s vision.
Creative Office and Innovation
Creative Space of Open Thinking and Innovation
Open Space of Creative Innovation, Communication and Connections
Because new creative things come about through collaboration and communication, it is imperative that our workplace be open. This deliberate sense of displacement, of being foreign to one’s environment, is central to the culture of Amorepacific. It allows our attention to wander, to different people, products and places. It is created as a place for creativity that yearns new things by integrating tradition and innovation.
Terrace garden of the dreams and vision of Amorepacific
Architecture naturally blends into peoples’ lives. Global Headquarters is in itself an ‘objet’ and also a ‘city’ of relationships. Global Headquarters encompasses the order and knowledge of a creative society and is built for a creative organization, a horizontal organization. It not only remembers the past but also opens up a future of possibilities.
Trust and Collaboration
A space of interaction, bringing together the diverse citizenry of the Amorepacific world.
Creativity and Tenacity
New things come about through collaboration and communication based on trust. Amorepacific pursues open culture. It is imperative that people have ownership of the spaces they work together in as making creative and reliable products lies in the hands of the people. It is natural that the space where people gather to seek beauty should also be beautiful.
Global Headquarters is a beautiful space that enables trust and interaction as well as providing a good working environment. It is made to be a space with the value of commonality where different moments converge through collaboration that accepts differences based on trust and the journey of tenacity in making creative ideas into a reality.
An open atrium lobby of interaction, bringing together the diverse citizenry of the Amorepacific world
The Amorepacific World,
Communication and Interaction
We build for the people and it is the people who have ownership of architecture. This is the philosophy behind this space where communities of individuals and organization are created with interactions and relationships expanded.
The Creativity Collaboration
A Space of Thinking and Sharing New Beauty
Amorepacific seeks to share the beauty of diversity and differences with the world. Architecture interacts with the brand to form a creative process connected to the latter’s evolution. The value of commonality is instilled in Global Headquarters architecture to enable Amorepacific’s vision and value as Asian Beauty Creator to be shared with the society.
The Amorepacific Museum of Art that will become the center of Amorepacific culture