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Art & Culture

Publications

Amorepacific seeks to share its long-held values of beauty through various publications.

Yuhaenghwajang

Yuhaenghwajang

Yuhaenghwajang

The beauty curation book Yuhaenghwajang is a modern reinterpretation based on more than 70 years of materials archived by Amorepacific. It contains every decade from the 1950s to the present, each chapter capturing keywords such as hope, self-expression, love and freedom, power, and character, with each. In addition, it includes interviews with beauty icons representing each era, nostalgic pictorials, and illustrations of the past.

The Journey of ARITA

The Journey of ARITA

The Journey of ARITA

The book shares the story of how Amorepacific created ARITA Typeface for 16 years in collaboration with graphic designer Ahn Sang-soo and 15 typographic designers. The Journey of ARITA takes a deep dive into the entire journey of how the corporate typeface was born, the story behind the design and use cases through a series of interviews with 14 designers. The book also holds everything related to the typeface from records and photos of the development journey to products and books that use ARITA typeface. It is rare to see one typeface branch out into several languages and then refined overtime. The Journey of ARITA is, therefore, a meaningful record in the history of Korean alphabet (Hangul) typography.

Architecture of Amorepacific

Architecture of Amorepacific

Architecture of Amorepacific

Architecture of Amorepacific holds the architecture philosophy of the company. The book does not stop at simply delivering stories of Amorepacific’s buildings, but also shares thoughts around its architecture as well as the stories of the spaces and the people inside. Amorepacific pursues to share and deliver beauty to the world through architecture. We believe that beauty is created in the spaces of Amorepacific. Architecture of Amorepacific holds the stories of our architecture in creating spaces of beauty for not only its members but also the public.

Fly High to See Far

Fly High to See Far

Fly High to See Far

Fly High to See Far is a book that shares the root of the life and management philosophy of Amorepacific Group’s Chairman & CEO Suh Kyung-bae. It holds stories of wisdom from Chairman Suh not only as a CEO of a company, but as a mentor in life who still is full of curiosity of the world like a young child and who continues to expand his boundaries of thinking as he builds his life and the company. The book, especially, offers not only his stories, but also real anecdotes from people who have worked with Chairman Suh and are in his life, allowing readers a glimpse into the human side of Chairman Suh.

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