NBRI(New Beauty Research Initiative)?

Amorepacific Initiates Strategic Collaboration Gift Agreement for New Beauty Research.

This marks the beginning of a strategic collaboration gift agreement between Amorepacific and Johns Hopkins University Department of Dermatology to support a new research program, New Beauty Research Initiative (NBRI).

NBRI Greeting

At Amorepacific, We Make A MORE Beautiful World. This is what we do. Under this mission, we pursued continuous innovation based on insight into nature and research on science and technology. We believe that beauty is completed by ‘being true’ to the unique and extraordinary characteristics of individuals, and therefore, Amorepacific shapes a future where we all discover our own innate beauty and pursue fulfilling lives.

Amorepacific never stops its challenge towards becoming the best and the first for our customers. We work together by embracing the beauty of everyone and accepting our differences. We work with confidence with a customer-centric perspective, and we establish principles we must keep and keep our promises with the world.

The NBRI will create the first and best values that were not in the world, which will make this world beautiful and contribute to the discovery and realization of people around the world.

This collaboration between our two world-class organizations will contribute to a significant improvement in skin science. We could not be more excited about advancing technologies to US customers

CTO. Brian Byung-Fhy SUH (Director of Amorepacific R&I Center)

Vision of NBRI

Research inspired by Life
Transcending the meaning of beauty in the narrow sense, NBRI expands the realm of beauty research to the entire life cycle of customers and their daily lives. We deliver Wellness care to new customers, the value of healthy and balanced inner & outer beauty, and provide new beauty solutions with enhanced efficacy.

Research created with Digital
NBRI is a research program that provides diverse and inclusive new beauty solutions to hyper-personalized customers through integrated dermatological interpretations linked to the latest digital technologies, such as Bioinformatics and Bio Big Data.

Research resonating with Empathy
NBRI respects the beliefs of individuals and diversity. We realize the high value of empathy and companionship by conducting and communicating new beauty research based on scientific data that all customers can trust.

Before NBRI

Since 2020, Amorepacific embarked on a successful collaboration with Johns Hopkins Department of Dermatology to conduct a clinical study on the “Evaluation of Epigenetic Changes Related to Skin Aging.” The gift agreement will support NBRI, the upcoming mid-to-long-term research program, in fostering innovative research and advancements that add value to the health and beauty of consumers.

Plan

Under the corporate gift agreement, NBRI will work with Johns Hopkins’ commitment to supporting science innovation, which covers a wide range of fields including fundamental studies and clinical research, to study new targets and mechanisms while also carrying out clinical bioactivity tests on original materials developed by Amorepacific.