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AmorePacific holds a conference about the results of 10-year academic collaborations with Department of Dermatology, Seoul National University (DDSNU)

Global 2010-07-02

AMOREPACIFIC Corp. has summarized 10-year academic collaborations with DDSNU and holds a conference about the results of collaborations at Grand Hall in its head office at 3 PM on July 8, 2009. 
In 1999, AmorePacific set an ambitious vision to take a position of "Global Top 10 cosmetics maker in 2015" and also made a plan for realizing the vision by globalized Asian Beauty. To this end, AmorePacific found it required to investigate dermatological characteristics of Korean people - even if they seemed to be very well known - which involved lack of any formulated findings in conventional studies, so has focused on studies in “skin characteristics of Korean people” as a part of its 10-year collaboration plan involving DDSNU, the best dermatological institute in Korea. 
Over last 10 years, AmorePacific has collaborated with DDSNU in investigating more than one thousand Korean people (in their early 20's to more than 80's) and developing objective judgment criteria of Korean people's skin aging; dealing with various topics such as causality, dermatological variations, prevention and treatment of skin aging; and seeking for possible commercialization of academic findings into cosmetics. 
The findings of their collaborative researches have been published as many as about 60 papers in international academic journals, and have been successfully commercialized to produce various cosmetics plus hits. For instance, IOPE Super Vital was a commercialized cosmetic product of discovered efficacy of omega-3 (a sort of essential fatty acid) in preventing photo-aging of skin; HERA Sunmate was a world-first commercialized discovery of intradermal vitalization mechanism of catalase (a key moderating enzyme for active oxygen); and Mamonde Total Solution was an applied cosmetic product of possible correlations between dermal elastic fiber and wrinkles. In particular, HERA Sunmate records No. 1 in sales results of domestic sunscreen products, and has been selected as a top-flight product for the next generation by the Ministry of Knowledge Economy (MoKE). Moreover, AmorePacific has introduced such a new concept of skin aging mechanism called thermal skin aging for the first time in the world as discovered in collaborations with DDSNU. In 2002, its collaboration project with DDSNU introduced a new concept of thermal skin aging for the first time in the Society for Investigative Dermatology (SID), and there have been a series of other findings that demonstrate possible causality of thermal effects on skin aging. Afterwards, international cosmetics industry beyond Korea has developed mechanisms and materials to prevent thermal skin aging. This concept of thermal skin aging has been internationally recognized as a part of new discoveries on aging, apart from photo aging and natural aging. 
Prof. Jin-ho Jeong (DDSNU), a leading director of the collaboration project with AmorePacific, said, “The creation of new knowledge through fundamental researches is a good and reliable way to No. 1 global company, even if it doesn't bring a financial benefit in a short time to the company. AmorePacific overcame the habit of common companies which aim at short-term profitability, and finally realized successful results by carring out long-term patient collaborations with DDSNU.” 
In future, AmorePacific will go on academic collaborations with DDSNU in fundamental research of dermatology, and will try to commercialize the core knowledge of skin aging mechanisms found in collaborative studies to develop new cosmetics for the next generation with a view to take more shares of world cosmetics market. 
On the other hand, AmorePacific has built a wide C&D network with domestic and international superior universities and research institutes, focusing on acquiring their original technologies by investment in R&D on fundamental dermatology. In academic collaborations with Prof. David A. Weitz (Physics, Harvard University), AmorePacific has developed pseudo skin cell as a raw material for cosmetics for the first time in the world and plans to launch its applied cosmetic product in market during the latter half of this year. And in collaborations with the dermatology departments of Peking University, Fudan University and Sichuan University, AmorePacific has developed specialized cosmetic products reflecting Chinese women's skin characteristics and their local environment and climate, expanding its R&D efforts for global market.