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Delivering Positive Influence on Society

Pink Ribbon Campaign

Amorepacific Group supports women’s happy and healthy lives.

In 2000, Amorepacific Group established and funded the Korea Breast Cancer Foundation, a non-profit organization for breast health. Since then, the Group holds the Pink Ribbon campaign to support women of all age to take care of their bodies and lead healthy lives. Key programs of the Pink Ribbon campaign are ‘Pink Run,’ a running festival to raise awareness on early diagnosis of breast cancer, and ‘Pink Tour,’ an education program about breast self-exams.

Global Activities

In 2018, Amorepacific China successfully held ‘Moripao Marathon’ at Shanghai Oriental Sports Center, raising awareness on the importance of early screening for breast and cervical cancers. Held every year since 2016, Moripao Marathon is a global running festival of Amorepacific Group’s annual ‘Pink Run’ to promote awareness of breast health. It is also part of the effort to keep the promise to beautify 200,000 women by 2020. Held in collaboration with China Women’s Development Foundation, Moripao Marathon served as an opportunity to reflect on the importance of women’s health through a healthy way of running with 4,500 participants. Since August 2018, Amorepacific Group also started working with China Women’s Development Foundation to provide free breast and cervical cancer treatments to 20,055 women in poverty in ten prefectures across three provinces, including Heilongjiang, Guizhou, and Ningxia, as well as 72,300 women who participated in health seminars.