Amorepacific has entered the department store market with the opening of its Shanghai factory in July 2002, and under the plan of placing “Laneige” as a chief brand will begin sales in 30 top department stores, such as Pacific and Parkson radiating centrally from Shanghai and Peking in 2003. The first sales outlet was opened in 28 September 2002 at Shanghai Parkson department store, and currently by August 2003 14 outlets have opened (1 in Peking and 5 in Shanghai). In the first half due to the outbreak of SARS a smaller number of outlets were opened than as initially planned. But, more outlets will be pushed for opening in the second half and 30 stores will be established by the yearend as initially planned. Aside from Mainland China, Hong Kong stores, which were opened from the latter half of last year, now number 7, and in the second half of this year, stores will also be opened in Singapore.