Amorepacific Group Practices ‘Less Plastic’

Amorepacific Group has recently launched several eco-friendly products such as products that have introduced ‘metal zero’ pumps in containers or products that use 100% recycled plastic.

Global 2020-07-14

Amorepacific Group Launches Its Luxury Beauty Brand Sulwhasoo Across India With Nykaa

Global beauty company, Amorepacific Group (hereafter, Amorepacific) announced today the launch of Sulwhasoo in India. In a bid to further its inroads into the Indian market, Amorepacific – the largest beauty company in Korea – launched its luxury beauty brand Sulwhasoo in India exclusively with Nykaa. Prior to the current Sulwhasoo launch, Amorepacific has launched its beauty brands such as innisfree in 2013, Laneige in 2018 and Etude in 2019 in India.

Global 2020-07-13

Opening of the 19th mise-en-scène Short Film Festival

The 19th mise-en-scène Short Film Festival (MSFF) ‘Imagination of Genre Exhibition’ began on Thursday, June 25. To join the ‘social distancing in daily life’ movement, MSFF signaled the beginning of the online festival of 7 days with an opening celebration video and the opening film, ‘Moving Self-Portrait 2020’ via Naver TV’s ‘mise-en-scène Short Film Festival (MSFF)’ channel.

Global 2020-06-25

Amorepacific Sponsors mise-en-scène Short Film Festival for 19 Years Gateway for up and coming film directors, delivering refreshing energy to Korean film industry

One of key mecenat activities of Amorepacific, mise-en-scène Short Film Festival (MSFF), will be held for 7 days from June 25 (Thursday) as an online film festival.

Global 2020-06-22

Amorepacific Wins WorldStar Packaging Awards 2020

Amorepacific received WorldStar Packaging Awards 2020 awarded by the World Packaging Organisation (WPO) for ‘Laneige Layering Cover Cushion’ product container. Receiving an internationally recognized award in the field of packaging is the result of a strong recognition of the level of innovation and sustainability of the container developed by Amorepacific.

Global 2020-06-18

HERA Wins 7 Awards at GLOWPICK Awards 2020 H1 Black Foundation & Black Cushion Rank Best Product

Amorepacific luxury beauty brand HERA won 7 awards at the GLOWPICK Beauty Awards 2020 H1 presented by GLOWPICK, a ranking and review platform for cosmetics, realizing the huge interest and support from customers.

Global 2020-06-17

Amorepacific Makes Upcycled Bench Made From Empty Cosmetic Bottles in Celebration of World Environment Day

In celebration of World Environment Day (June 5), Amorepacific announced its plan to install an upcycled bench made from recycled cosmetic bottles in public facilities for citizens. The bench is a co-creation with environmental startup TerraCycle and environmental design startup Radio-B.

Global 2020-06-09

Amorepacific Group Releases 2019 Sustainability Report ‘A MORE Beautiful World’

Amorepacific Group released its 2019 Sustainability Report ‘A MORE Beautiful World’, which contains the sustainable management activities and performance of last year.

Global 2020-06-04

Amorepacific Group Declares ABC Spirit for All Members Across the World to Practice Together

Amorepacific Group (Chairman & CEO Suh Kyungbae) shared a meaningful time declaring and sharing a new set of principles of conduct, ‘ABC Spirit’, for all members across the world to practice together in face of the changing times.

Global 2020-06-02

Amorepacific Launches Pragmatic Lifestyle Brand ‘Enough Project’

On June 1, Amorepacific officially launched Enough Project, a pragmatic lifestyle brand for all.

Global 2020-06-01

Amorepacific Forms a Partnership with Australian Beauty Group RATIONALE

Global beauty company Amorepacific Corporation (hereafter Amorepacific) announced a partnership with Australian luxury skincare company RATIONALE Group (hereafter RATIONALE or The Company) on 14 May 2020.

Global 2020-05-14

Amorepacific Places New Emphasis on Personalized Cosmetics

Amorepacific, Korea’s leading Beauty Company, officially unveiled its ‘Lab Tailored 3D Mask’ from IOPE, the company’s skincare brand known for scientifically produced products.

Global 2020-05-13