Amorepacific received 3 Red Dot Design Awards 2020, including the ‘Best of the Best’, the highest award in the category of Brands & Communication Design.
The Red Dot Design Award is a prize awarded by the Design Zentrum Nordrhein Westfalen, Germany, and is acknowledged as one of the most prestigious 3 design awards in the world along with the International Design Excellence Awards (IDEA) of the US and the iF (International Forum) Design Award of Germany. Each year, the Red Dot Design Award selects and awards the best design in 3 categories of Product Design, Brands & Communication Design, and Design Concept.
Three Amorepacific brands received Brands & Communication Design for brand and website design. Skincare brand for men, BRO&TiPS, won the highest award ‘Best of the Best’ for website design, recognized for clear and original design that appeals to its target customer, young men. The friendly, witty messages the brand delivers are delivered in webtoon-like illustrations and bold typography, while various design elements that have movement effects in its website pages sensuously expresses the brand’s identity.
FILLVOID, a body care brand that adds new meaning to the everyday space of bathrooms, also won the Red Dot for its website design. The website effectively delivers the brand’s message of ‘that crucial moment in our lives’ where we end our days in our bathrooms and uses different videos and dreamlike background music to express the different concepts of the fragrances of each product line. Also, the website was created to offer a sense of product texture, overcoming the physical limitation of the digital space through effects like shower oil emulsifying.
EASYPEASY won the award for brand design that reviews elements like brand logo and graphic design. EASYPEASY reflected its brand identity of offering skincare and makeup products in portable stick solutions targeting millennials in its logo and product packaging. The brand’s logo conveys a cheerful sense through different heights in the alphabets, while the line graphic that looks like fun doodles drawn on with stick products between the letters on the product packaging expresses the young and bubbly brand image.
Amorepacific has also received the iF Design Award 2020 for three of its brands.