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AMOREPACIFIC to Continue Innovation for Growth

Company 2007-01-02

The Management Poilicy for 2007, "Growth through Innovation," was announced during the opening ceremony of business after the New Year holidays. Mr. Suh Kyung-bae stressed on continuous growth by appropriately responding to changes to realize the Company’s vision into becoming a global player. The Management Policy for 2007 includes the following: [Promote Globalization] - Nurture global brands - Build global management tools - Secure global talented people [Focus on Core Capabilities] - Focus on makeup products - Strengthen R&D activities - Secure same store sales growth [Search for New Growth Engines] - Expand global operations - Capture new business opportunities - Discover new advanced technologies - Search out new customer base [Continue Total Cost Reduction] - Secure cost leadership - Cost reduction in raw materials and packaging - Expand outsourcing efforts