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AMOREPACIFIC has published a breast health info book entitled "30 Things that Women Should Know for Breast Health."

CSR 2012-02-29

AMOREPACIFIC (President and CEO, Suh Kyung-bae), together with the Korean Breast Cancer Foundation (Director, Guk-Jin Choi), have released, through the publishing company Fandombooks, a book entitled "30 Things that Women Should Know for Breast Health" as part of the activities of Our Pink Ribbon Project, an ongoing talent donation program that is part of the Pink Ribbon Campaign.

This breast health info book contains 30 daily episodes with cartoons to explain medical knowledge on breast health management in easy terms. It ultimately points out and corrects wrong ideas that we think we know about breast cancer. In addition, the contents of the book provide useful information for young women aged between 20 and 30, as well as women between 40 and 50, who need to be very aware of their breast health.

The book can be purchased at all offline bookstores, and is also available online through e-bookstores such as Bookcube, Online Kyobobook, Yes24, Interpark, and Aladin (price: KRW 10,000, e-book: KRW 1,000). AMOREPACIFIC, Fandombooks and Bookcube will donate all profits to the Korean Breast Cancer Foundation, after deducting e-book production and management expenses.

Furthermore, an event - ending on 10th February - is being run on AMOREPACIFIC’s official Pink Ribbon Campaign blog ( to celebrate the publication. To participate, scrap the event page and leave the URL as a comment on the event page, or write questions on breast health management. 90 people will be selected at random and be presented with either one of the breast health info books or products from HERA, a sponsor of the Pink Ribbon Campaign.

Yoon Lee, Vice President of AMOREPACIFIC, commented, "I am glad to see the Pink Ribbon Campaign run by AMOREPACIFIC has successfully attracted the participation of community members, produced a variety of content, and generated a'cycle of shared value’ created by such content in order to expand the recognition of breast health among the public and the importance of practicing breast self-examination."

AMOREPACIFIC established the Korea Breast Cancer Foundation in 2000, the first non-profit breast cancer foundation of the nation. The foundation was entirely funded by AMOREPACIFIC, the number one cosmetic company in Korea, with the endeavor to support a healthy future for women. The company has been hosting the Pink Ribbon Campaign for 11 years as part of its effort to spread the awareness of breast health. The Our Pink Ribbon Project encourages talent donation from experts in various areas such as exhibition, performance, broadcasting and more, to emphasizes the significance of breast health to the public. Fandombooks published the book as part of their effort to join in the meaningful movement.