Sulwhasoo, Korea's luxury beauty brand, announces its arrival at Harrods on 23 October 2026, bringing together two icons of heritage, craftsmanship, and timeless luxury.
Sulwhasoo, the luxury skincare brand renowned for its Korean heritage and pioneering ginseng science, launchs at Harrods, one of the world's most iconic luxury department stores. Bringing together two brands united by heritage, craftsmanship, and timeless luxury, the partnership establishes Harrods as the destination for Sulwhasoo's unique blend of Korean aesthetics, heritage, and scientific innovation. Through this partnership, Sulwhasoo presents its most immersive expression of Korean luxury beauty to date, offering exclusive products, in-person consultation services, and a flagship retail experience that embodies the brand's prestige across the EMEA region.
Harrods customers will discover Sulwhasoo's signature skincare icons, including First Care Activating Serum (FCAS) and Concentrated Ginseng Rejuvenating Cream (CGRC), the No. 1 best-selling anti-aging serum1) and cream2) in Korea, respectively. The Concentrated Ginseng Rejuvenating (CGR) collection represents Sulwhasoo's six-decade commitment to pioneering ginseng research and skin longevity.
The launch will also feature a range of Harrods-exclusive products and experiences. Available exclusively through Harrods in the UK, The Ultimate S collection establishes the retailer as the home of Sulwhasoo's highest prestige skincare offering. Building on this partnership, the next-generation Timetreasure Honorstige Cream will make its global pre-launch debut at Harrods this December, ahead of every other market worldwide.
Beyond exclusive products, Harrods customers will experience Sulwhasoo's uniquely Korean hospitality through the brand's signature Holistic Touch beauty ritual, featuring facial and hand treatments inspired by Sulwhasoo's holistic philosophy of balance, wellbeing, and timeless beauty. Selected gifts will be presented in Sulwhasoo's signature jihambo—the traditional Korean art of luxury gift wrapping—reimagined in an elegant gold and cream colour palette.
Designed as Sulwhasoo's flagship destination for the region, the Harrods counter has been created to deliver the brand's most immersive client journey to date. The counter's design carries forward the story of Sulwhasoo's Bukchon Flagship Store, reinterpreting the aesthetics of Korean culture through a contemporary lens to create a refined "home from home". The experience is completed by Sulwhasoo's luxury skincare portfolio, spanning the brand's signature icons to its highest prestige collection.
2) Based on cumulative sales in Korea during the period 2015–2025 (Beauté Research)