Amorepacific's premier brands have demonstrated their competitiveness in the North American market, recording revenue growth trajectory exceeding three times that of the previous year during Amazon's massive discount event, the Big Spring Sale.

The Big Spring Sale is heralded alongside Prime Day and Black Friday as one of Amazon's biggest shopping spectacles. During this highly anticipated seven-day event, which commenced on March 25, Amorepacific exhibited its formidable prowess as a global beauty powerhouse, achieving an astonishing 201% surge in total revenue compared to the same period last year.

ILLIYOON and Mise-en-Scène propelled this overarching success, achieving spectacular growth trajectories and ascending to the upper echelons of their respective categories. ILLIYOON, boasting remarkable 384% year-over-year growth, saw its flagship product, the Ceramide Ato Concentrate Cream, exceed 40,000 units in sales, proudly claiming the number three position in the Amazon facial moisturizer category. Mise-en-Scène was equally impressive, experiencing 237% growth, with its iconic Perfect Serum dominating the top tier across major categories and sweeping the top spot in the hair styling oil segment.

What makes these results all the more remarkable is that several of the brands involved have yet to formally launch in the North American market. Amorepacific meticulously cultivated trust through strategic collaborations with dermatologists and regional influencers, executing a sophisticated targeting strategy centered on social media. As a result, diverse brands across the portfolio witnessed simultaneous, synergistic growth: LABO-H achieved a record-breaking surge of 8,149%, while espoir, AYUNCHE, and Longtake surged by 191%, 208%, and 347%, respectively. OSULLOC also affirmed the boundless reach of the company's influence beyond beauty and into the broader lifestyle sphere, as its Honey Pear Tea proudly clinched the No. 1 spot in the fruit tea category.

A representative from Amorepacific noted, "This sale provided an invaluable opportunity to reaffirm that our highly functional K-Beauty product lines, designed to address the diverse skin concerns of U.S. customers, possess a high degree of competitiveness in the market. It is particularly encouraging that we experienced a significant influx of new customers leading up to this large-scale event." They elaborated, "With the customer insights garnered from these sales records, we are prepared to further solidify our brand presence and accelerate our strategic foray into the North American market durinyzg the most important shopping event of the year, Amazon Prime Day, this coming June."

[Reference] Summary of Sales by Major Brand