Amorepacific has taken home a total of five main awards across two categories at the iF Design Award 2026, one of the world's three most prestigious design honors.
In the Packaging Design category, the winning entries were: ▲ Sulwhasoo The Ultimate S Infusion Treatment, ▲ Sulwhasoo The Ultimate S Neck Cream, and ▲ Longtake Eau de Parfum.
Sulwhasoo The Ultimate S Infusion Treatment is a high-end skincare product designed in sync with the skin's natural four-week renewal cycle, incorporating a weekly refill system that users replace themselves. The design allows users to intuitively track their skin's weekly transformation, while a 90-degree twist mechanism raises the pump into position — a user-friendly design feature as elegant as it is hygienic. A side window lets users check both the color of the formula and the amount remaining, with the overall experience conceived to elevate the skincare routine into a true beauty ritual.
Sulwhasoo The Ultimate S Neck Cream drew attention for reimagining the conventional tube-based application. Rather than removing the cap entirely, users simply rotate the tip to open and close — a gesture that makes use effortless. A metal line appears with each rotation, providing a clear visual cue for the product's status. The curved tip is ergonomically shaped for direct application to the neck, transforming everyday neck care into a refined sensory experience.
Longtake Eau de Parfum is a fragrance line that captures the mood of a verdant forest and the quiet passage of time through scent. Each of its three distinct fragrances is expressed in its own unique color, giving visual form to the individuality of each scent. The bottle design, inspired by the curves of natural objects, sits comfortably in the hand, while the use of recyclable glass and streamlined contours keep the focus firmly on the essentials — scent and form.
In the Branding & Communication Design category, the CSR campaign ▲ "LESS PLASTIC, WE ARE FANTASTIC" and the immersive exhibition space ▲ "The House of Beauty Scientists" each received an award.
LESS PLASTIC, WE ARE FANTASTIC is a campaign that underwent a complete visual identity overhaul to deliver its anti-plastic message with clarity and accessibility. Centered on a clean, minimalist logo and an animated slogan, it maintained a consistent message across both online and offline channels, using eco-friendly merchandise, social media content, festivals, and other diverse touchpoints to inspire sustainable behavioral change in everyday life.
The House of Beauty Scientists is an immersive exhibition that tells the story of Amorepacific's more than 70 years of research through the familiar lens of a home. Housed in a Western-style residence from the 1960s that has been transformed to include a garden, a study, and a skincare lab, the space makes dermatological science and the research process intuitively accessible. Through actual laboratory instruments used in real research and programs featuring the direct participation of Amorepacific scientists, the exhibition conveys the genuine integrity and depth of cosmetics research through an immersive space.