Amorepacific has officially launched its 'AMORE MALL' app on OpenAI's ChatGPT.
The 'App in ChatGPT' service, officially unveiled by OpenAI in October 2025, enables over 900 million global ChatGPT users to intuitively utilize diverse external services directly within their conversations. Stepping forward as a trailblazer, Amorepacific is the very first in the Korean beauty industry to deploy a ChatGPT app, extending a sophisticated AI-driven beauty shopping experience to users both in Korea and abroad.
The AMORE MALL ChatGPT app is meticulously designed to allow users to seamlessly explore and compare a diverse array of products across Amorepacific's distinguished brands during their conversations with ChatGPT. Through intuitive, conversational interactions, users can effortlessly receive tailored product recommendations uniquely suited to their specific skin types, concerns, and desired usage, while also conveniently comparing ingredients, efficacy, and pricing. The underlying recommendation logic is deeply infused with Amorepacific's extensively accumulated beauty data and professional expertise, yielding responses that mirror the precision of personalized, expert consultations.
This ChatGPT app launch marks a strategic milestone in accelerating Amorepacific's 'AI First' strategy, a core initiative dedicated to realizing the company's mid-to-long-term corporate vision. Following the successful inauguration of 'AMORE CHAT,' an AI chatbot service on AMORE MALL last year, the company is boldly expanding its AI footprint this year by launching its services on the leading global AI platform. Looking ahead, Amorepacific is poised to proactively lead the dawning era of AI agentic commerce by systematically upgrading the ChatGPT app's capabilities, gradually integrating comprehensive end-to-end services, from payment processing to delivery tracking.
Amorepacific continues to remain at the vanguard of beauty tech, continuously introducing services that harness generative AI. The company was honored with a prestigious Innovation Award at CES 2025 for 'Wanna-Beauty AI,' a bespoke virtual makeup visualization solution powered by generative AI. More recently, at CES 2026, it proudly showcased its 'AI Skin Analysis and Care Solution,' an advanced innovation developed through deep learning grounded in meticulous assessments provided by clinical skin experts of captured skin imagery.