Amorepacific's authentic derma brand, AESTURA, is poised to capture the European market in partnership with Sephora, the world's premier beauty retailer. Building upon its highly anticipated pre-launch on Sephora's European online mall this past February, the brand is systematically expanding its customer touchpoints by being released in approximately 680 physical Sephora locations sequentially across 17 European countries, including France, Germany, Italy, and Spain.

For this launch, AESTURA takes center stage as the representative "hero brand" in Sephora's expansive 'Skincare Trend Story' campaign, shining a spotlight on the efficacy of Korean skincare routines and technological mastery.

Anchored by its signature ATOBARRIER365 line, AESTURA will introduce a curated selection of its core formulations designed for sensitive skin. This includes the celebrated ATOBARRIER365 Cream—which has surpassed 10 million units in cumulative sales—alongside its companion serum and the Hydro Soothing Cream. Following AESTURA's official launch in the United States in February 2025, the ATOBARRIER365 Cream swiftly garnered a high degree of attention from local consumers, ascending to the ranks of the Top 5 moisturizers at Sephora's U.S. locations.

A representative for AESTURA noted, "This launch across 17 European nations at Sephora holds profound significance, as it unfolds in synergy with Sephora's core trend campaign. Drawing upon AESTURA's rich forty-year heritage of dermatological research, we are committed to delivering the unrivaled expertise of Korean derma skincare directly to European consumers."

Drawing upon a derma heritage that began with Pacific Pharma, AESTURA—having expanded its reach across Japan, Southeast Asia, North America, and Oceania, and now onward into Europe—is boldly accelerating its global ascent as a preeminent K-Derma brand.