Amorepacific is honored to host a K-Beauty Pavilion focused on the theme of innovation as an integral part of the APEC CEO Summit events, held from October 28th to October 31st at the Hwangnyongwon in Gyeongju. This exclusive program offers an unparalleled opportunity for global CEOs and their spouses, gathered for the APEC Summit, to experience the pioneering spirit of Korean beauty innovation.
The K-Beauty Pavilion is envisioned as an immersive space where visitors can directly engage with the advanced research and technological mastery, differentiated ingredients, and rich brand heritage of Amorepacific's premier brands.
Sulwhasoo will introduce its vision of Holistic Beauty, infused with the power of sixty years of ginseng science, hosting a bespoke class where guests can personally craft their own ginseng bath infusions. HERA will offer a captivating experience in real-time customization, where made-to-order foundations and lip products are instantly formulated on-site, guided by an AI-powered skin tone analysis technology. OSULLOC will present a sublime journey into the world of tea with its Matcha Station, where guests can blend fresh matcha and savor a variety of richly flavored matcha beverages as part of a truly special experience.
In addition, the pavilion will feature the brands LANEIGE, IOPE, AESTURA, COSRX, and makeON, allowing visitors to discover the flagship products that epitomize Amorepacific's role in spearheading K-Beauty innovation through a steadfast dedication to dermatological science. On October 29th, the experience will be enhanced by an interactive makeup show featuring HERA's own brand makeup artists.
A representative from Amorepacific remarked, "The APEC CEO Summit is a prestigious gathering of global business leaders, and this represents a profoundly meaningful opportunity to illuminate the excellence and ingenuity of the K-Beauty research and technology we have cultivated for over eighty years." They added, "We will continue our unwavering efforts to lead the global spread of K-Beauty by presenting novel beauty solutions to the world."