Amorepacific's global skincare brand, Mamonde, made its official debut in the European market on September 27th, forging a strategic partnership with Northern Europe's largest beauty retailer, Lyko. This partnership marks a pivotal milestone in strengthening the global influence of Mamonde as a quintessential K-Beauty brand.
Headquartered in Sweden, Lyko is the premier beauty retailer in the Nordic region. Through a sophisticated omni-channel strategy that seamlessly integrates its digital platform with physical stores, Lyko has firmly established itself as the quintessential beauty destination for the Scandinavian Gen Z demographic.
Through this landmark entry, Mamonde will introduce a curated selection of 11 bestselling products—including the Flora Glow Rose Liquid Mask and the Amazing Deep Mint Cleansing Balm—across 33 physical stores in Sweden, Norway, and Finland, and via online channels in five additional nations: Denmark, Germany, the Netherlands, Poland, and Austria. The launch is particularly noteworthy as it represents the first time in Lyko's history that a brand has been introduced simultaneously across eight nations.
Among the products unveiled to the European market, the brand's iconic bestseller, the Flora Glow Rose Liquid Mask, stands as a radiant centerpiece. Built upon the innovative Hyper-FloraTM technology that encapsulates the potent efficacy of flowers, this product offers a fundamental solution to the skin concerns of Gen Z consumers. It is poised to become a core product conveying the unique allure of K-Beauty to a new European clientele.
Rickard Lyko, CEO of Lyko, stated, "Lyko is poised to be the ideal partner for Mamonde's European debut. I am confident that this collaboration marks a significant moment that brings to life Lyko's vision of being 'the starting point of beauty.'"
A representative from Amorepacific added, "This European debut marks the first major step in establishing Mamonde as a truly global skincare brand. Moving forward, we plan to accelerate our strategic advance into the global beauty market with rapid expansion into key European hubs such as the United Kingdom, Italy, Poland, and the Czech Republic."
Prior to the official launch, on September 24th, Mamonde hosted an exclusive promotional event at Lyko's Stockholm flagship store, attended by prominent local influencers and beauty industry connoisseurs. A captivating fusion of product experiences and brand storytelling, the event rapidly gained viral traction across social media, cultivating immense anticipation for the formal debut.