Amorepacific Holdings recorded consolidated sales of KRW 1.1648 trillion and operating profit of KRW 128.9 billion for the first quarter of 2025. Compared to the previous year, sales increased by 15.7% and operating profit rose by 55.2%.

In the first quarter of this year, the company achieved growth in overall sales and operating profit, driven by robust performance in overseas markets. The ongoing global rebalancing strategy delivered significant results, with Western market sales more than doubling compared to the previous year, while the Greater China region returned to profitability through business optimization. Among leading subsidiary Amorepacific brands, LANEIGE, HERA , AESTURA, Ryo, illiyoon, LABO-H showed strong performance. Multi-brand stores (MBS) and online channels continued to demonstrate robust sales growth. Major affiliates generally saw increased sales through product portfolio diversification and strengthened marketing initiatives.

Amorepacific's Korean business exhibited strong results, primarily through MBS and online channels, driven by global campaigns for key products and the launch of diverse innovative products. This resulted in sales of KRW 577.3 billion, a 2.4% increase compared to the previous year, and operating profit of KRW 49.4 billion, a 0.6% increase.

Among luxury brands, Sulwhasoo achieved solid growth in its Concentrated Ginseng Rejuvenating line through Lunar New Year seasonal marketing activities. The brand also appointed Lim Yoona as its new ambassador and launched a global campaign for First Care Activating Serum, spreading its philosophy of holistic beauty. HERA substantially increased cushion foundation category sales by launching new products, including the 'Reflection Skin Glow Cushion Foundation.' The brand also released trend-leading lip makeup products, achieving the top buzz ranking in the luxury lipstick category. IOPE, which introduced products with the highest vitamin C concentration, Primera with its popular 'Nia Cica Cream & Cushion,' and AP BEAUTY, which strengthened its entry-level product line, all expanded their customer base through various innovative products.

Among premium brands, LANEIGE increased skincare sales by introducing new products in the 'Water Bank' and 'Bouncy & Firm' lines. The 'Water Bank UV Barrier Sunscreen,' co-developed with travel YouTuber 1G, gained popularity and expanded the brand's customer base. AESTURA, which maintained growth momentum with strong sales, also strengthened its global customer care capabilities through offline duty-free channel expansion and the launch of a global website. Mamonde, which grew sales primarily through MBS channels, achieved notable success by ranking first in Daiso Mall's 'Hwajalmeok(good makeup day)' skincare category. HANYUL also increased its presence by ranking first in the cleansing category at Olive Young.

Among daily beauty brands, Ryo drove sales growth by launching an anti-aging care line under the 'ROOT:GEN' label. LABO-H also recorded a strong performance through product diversification in its scalp-strengthening line. illiyoon continued solid growth with the successful launch of third-generation renewed products in its flagship 'Ceramide Ato' line. mise-en-scène, which conducted marketing campaigns with brand ambassador aespa, and HAPPY BATH, which promoted massage routines co-developed with Banyan Tree Spa, enhanced awareness and appeal of their products.

Amorepacific's overseas business recorded sales of KRW 473.0 billion, a 40.5% increase year-over-year, as major brands in Western markets continued their high growth trajectory. Operating profit also surged by 120.5% due to improved profitability resulting from revenue growth in the Americas, the EMEA, and other Asian regions, along with the incorporation of COSRX and the turnaround to profitability in Greater China.

Growth momentum continued in the Americas and EMEA during this year's first quarter. In the Americas, overall sales increased by 79% due to brand and product portfolio diversification and the incorporation of COSRX. Major brands, including LANEIGE, innisfree, and Sulwhasoo, launched new products and conducted various marketing activities, while AESTURA's entry into the U.S. market contributed to an overall strong sales performance. In the EMEA region, total sales more than tripled. LANEIGE notably led this growth through collaborative marketing with MBS channels and localized product strategies. innisfree, which expanded customer touchpoints, and COSRX, which strengthened promotions, also contributed to revenue growth.

In Asia, the Greater China region's return to profitability and double-digit sales growth in other Asian markets are noteworthy. In Greater China, while overall sales declined due to offline channel optimization, the region returned to profitability through improved platform transaction structures and cost reduction. Sulwhasoo strengthened its high-end line, and Ryo expanded its scalp care portfolio, securing additional growth drivers. In other Asian regions, sales increased by 53% as major and newly cultivated brands performed well across the board. In APAC, LANEIGE, AESTURA, and HERA showed strong performance by expanding customer touchpoints, while in Japan, LANEIGE, AESTURA, Primera, and HERA grew significantly by conducting diverse marketing activities.

Major affiliates focused on product portfolio diversification and strengthening customer communication. innisfree experienced a decline in overall sales due to reduced domestic, independent brick-and-mortar shops and decreased duty-free sales. Still, operating profit improved substantially through SG&A efficiencies, including efficiencies in marketing costs. The brand focused on securing growth potential by expanding the share of MBS and online channel sales, while enhancing the appeal of flagship products. ETUDE grew sales by improving competitiveness through entering new channels to expand its Gen Z customer base and launching new products co-developed with the makeup salon 'Kitts.' espoir increased overall sales by maintaining high growth in MBS channels such as Olive Young. The brand also established a foundation for global growth by showing impressive sales performance in reverse cross-border channels. AMOS PROFESSIONAL increased overall sales through product category diversification and strengthened professional brand awareness. Operating profit also increased based on the expansion of high-profit product lines and improved offline business profitability. OSULLOC saw an increase in sales on the basis of expanded Lunar New Year seasonal demand and customer touchpoint expansion. The brand also strengthened its tea expertise by introducing specialized matcha shops featuring differentiated exclusive content.

Amorepacific is pursuing strategic directions of 'Brand Value Enhancement,' 'Global Rebalancing,' and 'Customer-Centric Management' in line with its 'Grow Together' management policy. First, the company focuses on strengthening its core brands by clearly defining each brand's fundamental values. Moreover, it plans to heighten brand value by developing customer-oriented content and enhancing engine products. Next, the group is pursuing global business restructuring initiatives centered on regions with high growth potential. By strengthening retail partnerships and experimenting with various business models in newly designated focus growth areas, the company plans to secure continuous global growth momentum. Finally, the company aims to advance its customer-centric management to the next level. To achieve this, the group is implementing new customer relationship management (CRM) programs based on core customers and driving customer-centric business structural changes.

< Q1 2025 Performance Summary >

[Amorepacific Holdings Consolidated Performance] (Unit: KRW 100 million / Growth rate: Year-over-Year)

[Leading Subsidiary Amorepacific Performance] (Unit: KRW 100 million / Growth rate: Year-over-Year)

[Major Affiliates Performance] (Unit: KRW 100 million / Growth rate: Year-over-Year)