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LANEIGE Water Bank Launches 2023 Worldwide Campaign

Brand 2023-03-06
  • Simultaneous global promotion spotlighting the “Ultimate Barrier” of Water Bank, LANEIGE’s bestseller.

Functional beauty brand dedicated to presenting new beauty experiences, LANEIGE, kicks off a global campaign for Water Bank, a skin solution designed to build the Ultimate Barrier.

Under the theme of ‘Water Bank Ultimate Barrier’, this global campaign is intended to express oneself that start from firm and healthy looking skin by improving skin moisture barrier. The campaign includes a variety of content, such as interviews with influencers from Korea, Indonesia, Thailand, Vietnam, China and the US, as well as the “Ultimate Barrier Challenge” on Instagram Reels and TikTok. A series of product promotions will be available starting from March 2 and the main video will be revealed today (March 6) via LANEIGE social media channels.

Meanwhile, LANEIGE Water Bank Blue Hyaluronic Cream has become a bestseller since its first release in 2002, selling over 13 million products in Korea and international markets. The Cream, featuring ultra compact blue hyaluronic acid, penetrates the skin quickly and deeply for a non-sticky moisturizing effect and a firmer barrier. The brand’s patented Blue Hyaluronic Acid helps strengthen skin moisture barrier and helps to relieve inner-skin dryness to the 10th layer of the stratum corneum. Temporary red skin tone induced by external factors can also be reduced by up to 92%. Along with Blue Hyaluronic Acid, this skin barrier strengthening formula is additionally powered by beta-glucan, panthenol and ceramide.

Users can enjoy stronger benefits by pairing this product with Water Bank Blue Hyaluronic Serum, a fast-hydrating serum that helps to immediately elevate the skin’s moisture level by at least sixfold with continued usage. The serum made of Blue Hyaluronic Acid and peptide helps improve the skin elasticity in addition to having a skin barrier strengthening effect.