Amorepacific Group donated cosmetics and daily supplies worth KRW 2.2 billion to Community Chest of Korea through its ‘Beautiful Donation’ in the second half of 2021.
Beautiful Donation is Amorepacific Group’s donation activity of goods as a way to build a more beautiful world by pursuing shared growth with local communities.
During the second half of this year, 13 brands including MEDIAN, HAPPY BATH, LANEIGE, IOPE, primera, and innisfree donated cosmetics and daily supplies in the amount of KRW 2.2 billion (in retail price) to about 1,500 social welfare facilities nationwide.
Beautiful Donation began in 2005 with the name ‘goods donation of love’ to provide support to social welfare facilities and was expanded in 2009 through a partnership with Community Chest of Korea.
Every year, Amorepacific Group provides around KRW 4 billion in goods to about 3,000 social welfare facilities nationwide for women, the elderly, children, and people with disabilities. It has provided a cumulative KRW 84.7 billion in goods from 2005 until this year to around 35,000 social welfare facilities nationwide.
More information on details and timeline of Beautiful Donation is available on Amorepacific’s CSR portal site.