AESTURA, Amorepacific's authentic K-Derma brand, has won first place in the Hospital Cosmetics category at the 2026 Brand of the Year Awards for the 11th consecutive year.
Organized by the Korea Customers Council, the 'Brand of the Year Awards' has recognized Korea's representative brands each year through consumer voting since 2003. Through this honor, AESTURA has once again demonstrated the consumer trust and brand competitiveness it has cultivated through years of dermatological research and clinical collaboration.
Since its beginnings as Pacific Pharma in 1982, AESTURA has conducted empirical dermatological research backed by hospital and clinic networks before the concept of derma cosmetics became popular in Korea. Today, the brand continues its close partnerships with dermatologists from 40 tertiary general hospitals across the nation through eight advisory research councils. Through regular meetings with experts in the field, real-world skin concerns and dermatological insights from clinical settings are shared and integrated directly into AESTURA's product development process. Based on this medical expertise, AESTURA products are prescribed across all 47 tertiary general hospitals and are available at more than 4,100 hospitals and clinics nationwide, including pediatric clinics.1
Building on its derma expertise and market leadership established domestically, AESTURA is accelerating its expansion into global markets. Venturing beyond Asian markets such as Japan, Vietnam, and Thailand, the brand debuted at Sephora in the United States last year and subsequently broadened its footprint to Canada, Australia, and China. This year, it expanded into approximately 860 Sephora stores across 19 European markets, rapidly scaling its customer touchpoints on the world stage.
An AESTURA representative noted, "Winning this award for 11 consecutive years is a testament to the enduring trust consumers have placed in AESTURA. We will continue to grow into a leading global derma brand by bringing our sensitive skin solutions, proven in the Korean market, to customers around the world."