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HUE Young' Focusing on Color Cosmetics Launched

Brand 2005-05-12

AMOREPACIFIC has launched 'HUE Young' in Myung Dong, which focuses on targeting the younger age groups (18~23). The HUE Young store focuses on stylish color cosmetics, and allows the consumers to freely try on various color range and products. It also offers various events and shows to present fun and enjoyment to the consumers. 'Etude Star,' an exclusive color brand developed for HUE Young, will be displayed on the first floor, together with Laneige and Laneige Girl. With more variety available on the second floor with brands such as Innisfree and Mirepa, more than 1,000 products starting from KRW 1,000 will be offered to the consumers. Beauty services such as 'make-up studio' and 'skin-type testing' will be open to consumers to enhance their shopping experience. The first store is expected to open on May 13th, and a second store in mid-July.