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AMOPEPACIFIC, 2004 GBCI number one certified.

2004-06-29

‘Sulwhasoo,’ ‘Laneige’ global brand competency recognized Japan Efficiency Association Consulting implemented for one month in April toward 122,000 persons of 13 to 60 years old in the whole country a survey of Global Brand Competency Index over 9 industrial sectors, and as a result of such survey, Taepyeongyang (President: Suh Kyung-bae) was certified as “2004 GBCI Number One.” Global Brand Competency Index survey is evaluation model that can be identically applied to the whole world, and in the development of this model, brand specialists of overseas 8 countries networking of Japan Efficiency Association Consulting which is a multinational consulting group that assists global management throughout the world participated. It was survey of inclination of global brand of consumers applying evaluation method of global elements considering weight in all the 4 dimensions of brand recognition, association, perception quality, and market fact, etc. Particularly, evaluation areas reflects global index regarding major items such as global brand competitiveness, and the model is consisted of double evaluation system to enhance confidence. As a result of this survey, in the sector of life goods industry area, Sulwhasoo became number one in the female basic cosmetics sector, and Laneige overwhelmed number one in female color tone cosmetics sector, and the global brand competency of this company was certified. The awarding ceremony was held at 63 City Cosmos Hall on June 29th with participation of internal and external guests and Amorepacific officers and employees, and companies holding global brand being awarded prizes. On the other hand, the cases of awarded companies will be connected to overseas network of Japan Efficiency Association Consulting, and shall be utilized in assisting higher level global management through provision of industry competitiveness index as per country.