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AMOREPACIFIC Beauty Point launches “Kiss the Style” Campaign

2014-12-11

AMOREPACIFIC (CEO Suh Kyung-bae) is launching the “Kiss the Style” Campaign today (December 11) until the end of February next year, which gives an opportunity for everyone to get shopping bags and cosmetic bags designed in collaboration with Keith Haring, a representative New York pop graffiti artist, with “Beauty Points,” which is an integrated AMOREPACIFIC membership service.

AMOREPACIFIC has worked in collaboration with noteworthy artists to showcase exclusive differentiated product campaigns targeting Beauty Point clients—an integrated membership service of accumulating points when purchasing products of any AMOREPACIFIC brand. This year, it is launching the “Kiss the Style” Campaign for Beauty Point clients to exchange 12,000 points with a “Keith Haring collaboration shopping bag and cosmetic bag” set.

The “Keith Haring collaboration shopping bag and cosmetic bag” were designed in collaboration with Keith Haring—a representative New York pop graffiti artist who pursues communication with the public through art. Because of this, both items are drawing much interest. Simple lines and strong primary colors are used to humorously describe a puppy in the products, which are highly acclaimed for their sensible, easy-to-use and diversely applicable design

Beauty Point members can participate in the event through HERA/LANEIGE department store counters, supermarkets, Aritaum, OSULLOC Tea House, OSULLOC mall and AMOREPACIFIC mall. During the same period, “Keith Haring collaboration handkerchief” will be showcased exclusively for the Beauty Point Web site so that Beauty Point members can get the handkerchief in exchange for 1,000 points on the integrated AMOREPACIFIC membership Beauty Point Web site (www.beautypoint.co.kr). As only a limited number of the product is available, one can participate in the event again and again until supplies last.