Amorepacific Group uses more sustainable paper packaging.
Amorepacific Group uses sustainable paper such as FSC-certified paper and paper made of plant byproducts in carton boxes, the secondary packaging of products, to respond to deforestation. FSC is an international certification granted to paper materials made from forests that are managed in a sustainable manner, and not by excessive logging. In addition, Amorepacific Group uses paper made of plant byproducts, which combines discarded plant resources such as tangerine peel or seaweed with recycled pulp, creating sustainable packaging materials.
Eco-friendly Carton Boxes
Using FSC-certified Paper
Brands including Sulwhasoo, LANEIGE, Mamonde, HERA, primera, and HANYUL used FSC-certified paper in a total of 573 items in 2018 and 303 items in 2019. primera made carton boxes for all its products with FSC-certified paper.
Using Paper from Plant Byproduct
innisfree has used paper made from discarded tangerine peel of Jeju, and in 2018 applied the material in the carton boxes of 153 new products, including Green Tea Seed Serum. LIRIKOS uses paper made from seaweed and recycled pulp and applied the material in the carton boxes of 9 new products, including Deep Sea Waterfall Cream, in 2018. And in 2019, innisfree, ETUDE, and LIRIKOS used paper made of plant byproducts such as tangerine peel, sugar cane, and seaweed in the carton boxes of new products.