Amorepacific Group uses more sustainable paper packaging.
Amorepacific Group uses sustainable paper such as FSC-certified paper and paper made of plant byproducts in carton boxes, the secondary packaging of products, to respond to deforestation.
FSC is an international certification granted to paper materials made from forests that are managed in a sustainable manner, and not by excessive logging. In addition, Amorepacific Group uses paper made of plant byproducts, which combines discarded plant resources such as tangerine peel or seaweed with recycled pulp, creating sustainable packaging materials.
Eco-friendly Carton Boxes
Use of FSC-certified paper
Sulwhasoo, LANEIGE, Mamonde, HERA, primera, IOPE, and HANYUL used FSC-certified paper for a total of 303 items in 2019 and 338 items in 2021. In particular, primera made all its single layer boxes out of FSC-certified paper.
Use of Plant By-product Paper
innisfree has been using tangerine paper made by mixing discarded tangerine peels from Jeju. Since 2018, the brand applied it to the single layer boxes of 153 new products, including the Green Tea Seed Serum. LIRIKOS also used seaweed paper made from a mixture of seaweed and recycled pulp in the boxes of 9 new products, including the Deep Sea Waterfall Cream, in 2018. In 2019, innisfree, ETUDE, and LIRIKOS used boxes made of plant by-products such as tangerine paper, sugarcane paper, and seaweed paper in packaging.
In addition, primera used paper made from sugarcane residue in the box of the new Prime Recovery Double Capsule Serum. And innisfree used paper mixed with green tea by-products and recycled pulp for new products, such as Black Tea Youth Enhancing Skin.