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Using less plastic in products

We strive to reduce the use of plastics.

The plastic waste problem is one of the most pressing and critical challenges the world needs to solve. AMOREPACIFIC Group feels responsible for the environmental impact of plastics and is participating in the global movement to reduce plastic consumption.

LESS Plastic

The first step in improving the environmental pollution caused by plastic starts with reducing the use of plastic in our daily life. AMOREPACIFIC Group has proposed the Less Plastic campaign, which enables customers to reduce plastic use in all processes where products are first created and discarded after consumption. We will reduce the amount of plastic packaging materials used by light-weighting, eliminating and replacing them, and will reduce the amount of plastic packaging materials used by about 700 tons by 2022.

Content improvement

Biodegradable granules replacing microplastics

Microplastics that are too small to be seen by the naked eye can more easily flow into our waterways after use, which greatly affect our marine ecosystems. AMOREPACIFIC Group has completely excluded the use of microplastics in wash-off cosmetics since 2014. In 2018, we developed a composite powder of volcanic lyca containing a biodegradable polymer derived from sugar cane, a new material to replace its function, and applied it to innisfree’s Super Volcanic Pore Mask 2X product.

Content improvement

Packaging improvement

Reduce plastic usage in product containers

We strive to minimize the amount of plastic used in product containers by continuing research on the structure of containers. In 2018, we reduced the amount of plastic that our containers used by more than 27% compared to the previous container through changes in the design and structure of the IOPE Super Vital Cream container. In 2019, we reduced the plastic weight of the Happy Bath Natural Moist and Mild Body Wash container by 19% compared to the previous container, and reduced the plastic container weight of a total of 10 items, which resulted in 11 tons of total reduced plastic use.

Application of recycled plastic

Using recycled plastics reduces the use of depleting petroleum raw materials and reduces plastic waste. In 2018, ETUDE House applied recycled plastic to 28 new products including Double Lasting Cushion. As a result of developing and improving technology to increase the proportion of recycled plastics, in 2019 innisfree succeeded in making a 100% PCR (Post-Consumer Recycled) PET container and applied it to the Olive Real Body Lotion and Cleanser container. In addition, recycled plastic was applied to 10 new products, including innisfree's Forest For Men Hair Wax and HANYUL's Anti-Aging Line Filling.

Application of recycled plastic

Application of plant-oriented plastics

We respond to resource depletion by applying plastics derived from plant sources such as corn or sugar cane to product containers. Plant-derived plastics are attracting attention as sustainable materials because they generate relatively less carbon dioxide than conventional plastics. In 2018, we applied plant-based plastics to a total of 67 new products, including Mise en scène's Super Botanical Shampoo. In 2019, containers containing plant-derived plastics were applied to a total of 83 items, including the Happy Bath bodywash line.

Beautifully regenerating recycled plastic

innisfree has started using recycled plastic for limited products, and since 2019, we also introduced recycled plastics into regular products. In 2020, we expanded the application of recycled plastics to containers for makeup products such as foundation, cushions, and palettes. In addition, the plastic in the container of the Classic No Sebum Mineral Pact was replaced with 100% recycled plastic ABS, adding to its meaning.

Beautifully regenerating recycled plastic